Swedish TV Says Swedes Must Accept Multiculturalism

Swedes need to give up their identity and they must integrate with migrants because “being Swedish needs to be about more than skin color and place of birth.”

In this new TV advert from swedish charity organization “IM,” Swedes are called on to create “Det Nya Landet,” or “The New Country,” which appears to just be Africa with some Muslims and one Asian man.

The ad says it is not just on “new Swedes who need to integrate,” but “everyone needs to be integrated, established Swedes too,” meaning old people.

The big finale is to present a Somali Muslim woman in full hijab as the embodiment of “The New Country,” or the new Sweden.